Folk Alliance Int.

For this folk music organization, by taking design cues from various instruments and modernizing letter forms from Folk’s past — this identity doesn’t miss a beat. But the key to this concept is the fact that it’s quietly screaming to be heard by the various voice bubbles sprinkled throughout the mark. Combined with images that celebrate the intricacies of a rich music heritage, Folk is transposed to an octave above the rest.

Music to everyone’s ears and eyes.