Cleveland is a city with a belt of rust and a huge heart of gold. It’s also the land of competitive heartbreak, so there’s a need to escape from the ordinary. A little whimsy combined with a little tipsy goes a long way to making a person feel like a champ. Welcome to the Believeland Beer Fest — a magical place where the finest ales flow freely, surprises are bountiful and anything is possible if you just believe.

For one day only, Believeland Beer Fest was home to thousands of thirsty Clevelanders. These revelers were rewarded with Grand Marshal Ernest Byner of the Cleveland Browns, a custom beer that was available for only 10 hours, contests for such things as the best pretzel necklace, free WILD THING haircuts inspired by the motion picture “Major League” and a one-of-a-kind fight song created as a gift for Cleveland itself.

A little whimsy combined with a little tipsy made Clevelanders feel like a champ.

Heat Sensitive Reveal Tickets

To showcase the persevering and hopeful spirit of the fans of Cleveland, we created custom heat sensitive tickets that revealed special content only to be revealed to the most die-hard fan.

Believeland Beer Fest Anthem

At the Believeland Beer Fest, a little whimsy combined with a little tipsy went a long way to making any Clevelander feel like a champ.