Savvy U Kit

Savvy U was created for CommunityAmerica Credit Union. They wanted an education program that helped people live better financial lives. It contained a course guide that included classes, seminars and workshops that taught customers how to spend, save and borrow effectively. Knowing that these topics can be a bit scary and daunting, we created this piece to be relatable and disarming to most adults. We chose to create a retro and worn textbook, complete with doodles, weathered paper and a "used sticker" that would be found on any, old textbook from the student union. We even went as far as to create a Savvy U fight song that was featured on the inside page of the course guide.