Very few people travel to Boulevard Drive-In to experience the high-resolution detail of the cinematography. The familiarity of sitting in your own truck bed, eating freshly grilled bratwurst with the freedom to move around wherever you choose — that’s what makes the drive-in different. At Boulevard, the experience is really more about the environment and adventure you’re on as you sit in front of the screen. What happens on the screen really isn’t the main attraction. This poster series illustrates how the entertainment is really what’s going on around you.