branding

We can finally let the cat out of the bag. Boulevard Brewing Company selected us to to create their new line of craft cocktails last Fall called FLING.

After getting back from the AAF National American Advertising Awards in Boca Raton last weekend, we were lucky enough to come home with a little more than a suntan and a hangover. Out of the 40,000 original entries, Whiskey ended up winning 4 National ADDY (AAA) Awards.

I was having a lively discussion with my colleagues over drinks about the meaning of the term "brand." One person stated that the word is watered down and no longer carries much meaning. I sit in the camp that believes that a brand is not just logos and assets, it's a company's promise.