Project BlackBird is a motion graphics/direction company that is dedicated to crafting the perfect motion strategy for their clients. They start every project afresh so they can ensure the work is totally custom and built for the client’s eyes only. Most companies seek out fame, but Project BlackBird prefers to stay in the shadows and let the work speak for itself. To stay consistent with their secrecy, each piece of the branding has information hidden — the next piece reveals more of the story. The business cards are sealed in their own custom security envelope. We blind-embossed the back of the memo pad so the information is only truly legible if rubbed with lead. The mug first shows only the logo, until the entire mission statement is revealed with hot coffee.