Pop-Up Cooler

The Beer Salt Pop-Up Cooler is collapsible, storable, reusable and recyclable. Not only can it hold 12 beers, but the watertight sealant on the inside keeps them crazy-cold. Because of its collapsible nature, stores can stock 10 coolers per display stand, taking up only a square foot of space total. Covering the cooler with iconography from the rest of the brand, including Mr. Brewski in winter gear, helps sell the cooler not only as practical, but as a fun piece of Beer Salt merch.