Most Wanted Vodka
Close your eyes and imagine vodka advertising. The background is probably white and smoky, with a straight-on photo of the clean, crisp bottle. Not only is that style cliché in the vodka world, but none of it implies the natural, homegrown personality of Kansas. So what better way to capture a brand that rolled right out of the Flint Hills than with rich texture, painted illustrations and hand-drawn type? The copy isn’t afraid to poke fun at the uniqueness of vodka from Kansas, and it keeps the mood humble and fun.