raisearuckus

6.15.16
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When You Wish Upon a Star

After duking it out with over 40,000 other entries in the American Advertising Awards competition this year, we took home another GOLD National ADDY at Disneyland.

9.15.15
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BLOG: DESIGN SHOP NON-FICTION

I get asked all the time where I came up with the name for our shop. And like most things, the story is a little bit like the creative process — half deep, thoughtful consideration, half “why the hell not?€? But there is a story there, and it starts a little over two decades ago.

12.4.14
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BLOG: A CURE FOR WHAT AILS YA

During the winter, people go through a lot to stay warm. But in my family, we’ve been braving the cold in one unique way — best described in great detail in a letter from my immigrant great-grandfather, Tipsy MacCopywriter, to his brother back in County Donegal, Ireland.

 

2.5.14
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BLOG: Less appeal, more meaning.

When advertisers talk about what they want from a piece of work, they often speak in terms of appeal: Emotional appeal. Sex appeal. Sentimental appeal. We want to appeal to Joe Consumer’s mind or heart or wallet.